Portfolio
:format(webp)/99designs-contests-attachments/140/140454/attachment_140454501 "The goal was to design a vibrant and charming label for Agua de Valencia, a traditional Spanish cocktail made with white spirits and orange juice. To reflect the spirit of Valencia, I created custom illustrations of orange blossoms, fruits, and beverages. Hand-drawn typography was used to incorporate local sayings, adding a unique and authentic touch. A carefully selected color palette enhanced the orange hue of the drink, and the label was silk-screen printed in three colors directly onto the bottle.")
:format(webp)/99designs-contests-attachments/150/150970/attachment_150970339 "The client wanted their Luscious Seamoss packaging to convey sophistication and natural elegance. I decided to implement a black matte background, which beautifully contrasts with the bold gold typography, creating a luxurious yet approachable feel. Clean, modern fonts highlighted key information, such as \"Gold Wildcrafted Seamoss,\" ensuring clarity and readability.
Subtle organic elements, including the typography of St. Lucia, closely match the brand's logo, emphasizing the product's natural origins and premium quality. I included accents like the “Certified Vegan” and “Non-GMO” badges to enhance credibility, while positioning the product benefits at the base to capture consumer interest.
Overall, this design balances premium aesthetics with trustworthiness, appealing to health-conscious and discerning buyers.")
:format(webp)/99designs-contests-attachments/133/133597/attachment_133597792 "This apricot brandy features a label design inspired by Mid-Century and Bauhaus aesthetics, blending bold, brutalist graphics with a clean and organized layout. The design system ensures flexibility, allowing seamless adaptation for future product line extensions.")
:format(webp)/99designs-contests-attachments/140/140661/attachment_140661380 "This label was designed using a distinctive handmade technique and custom lettering to enhance the elegance of the glass bottle. Drawing inspiration from vintage postage stamps and banknotes of the Cayman Islands, I meticulously hand-drew all textures, frames, embellishments, and guilloché patterns to achieve the desired aesthetic. The label will be printed on textured paper with a premium finish, featuring two inks, gold foil accents, and lacquer. The final production version includes an updated illustration compared to this custom mockup.")
:format(webp)/99designs-contests-attachments/132/132557/attachment_132557834 "The client required a label for their premium Limoncello, which is a traditional lemon liquor from Italy. As Limoncello is a yellow beverage, I used blue, aqua and gold embellishments to accentuate the product. The label's style was based on the theme of art deco Italian tourism posters from Amalfi, Positano, and the Mediterranean Sea. Hence, a blend of these classic elements was used to define the label's style.")
:format(webp)/99designs-contests-attachments/132/132646/attachment_132646051 "The objective was to design a label for a premium Mediterranean salad dressing and marinade, crafted with natural ingredients, high-quality olive oil, and lemons. The design aimed to evoke an upscale Mediterranean aesthetic, featuring intricate tile patterns and vintage-inspired organic illustrations. Gold accents were incorporated to enhance the luxurious feel of this high-end product, perfectly reflecting its quality and elegance.")
:format(webp)/99designs-work-samples/work-sample-designs/3713022/2e58cb20-2f28-4afd-97b0-e35d8dc55ec2 "I created a brand concept for a premium Sriracha Chili Sauce. The label is hand-illustrated using elements and an aesthetic typically found in traditional Asian culture and products. However, it has been adapted to cater to the Western consumer. It is designed to be printed in a single ink and applied directly onto the bottle.")
:format(webp)/99designs-work-samples/work-sample-designs/3713022/51a81f62-50d3-45c9-8aa3-05bfd32840d7 "I was responsible for the branding of a concept of mineral water, including the naming, logo, and overall look and feel. The objective was to create an elegant and minimalistic label for premium Swiss mineral water that reflected three main elements: the Swiss flag, an Edelweiss flower, and the water source. To achieve this, I chose the Matterhorn mountain for its relevance and symmetrical shape. The label was designed to be printed either directly onto the bottle or in clear vinyl and to be embellished with silver and metallic finishes. I selected a main shape for the label so that it sits in the lower part of the glass bottle as an emblem. The Edelweiss flower was also custom-made. This design is now available.")
:format(webp)/99designs-contests-attachments/147/147877/attachment_147877103 "A dynamic and professional packaging design crafted for Top Garden's Universal Potting Mix. This design highlights the product's versatility for both vegetables and flowers through a bold color palette, clear and legible typography, and eye-catching visuals of fresh produce and blooms. Key benefits, such as \"Odor Free\" and \"Improves Soil Texture,\" are prominently featured for instant consumer recognition. The clean, modern layout creates an approachable aesthetic, making it an ideal choice for gardening enthusiasts who enjoy both indoor and outdoor projects.")
:format(webp)/99designs-contests-attachments/140/140297/attachment_140297856 "The client required a captivating and bold label for their new brand of premium Nihonshu/Sake. They wanted the label to incorporate references to the crane symbology with energetic vibes. To achieve this, I developed the visuals using organic diagonal shapes that resemble flowing rivers and utilized color combinations commonly found in Asian cultures. Golden foil embellishments were added to highlight the brand name and a small crane symbol. Finally, a horizontal dark blue band was used to ground and contain the product information.")
:format(webp)/99designs-contests-attachments/150/150025/attachment_150025302 "This packaging design showcases a clean and elegant approach for a premium Japanese-style sushi rice brand. The layout emphasizes tradition and quality, appealing to both authenticity and modern simplicity. The bold red kanji (\"実り\") creates an immediate connection to Japanese culture, while the blue serif typeface for \"Minori\" conveys sophistication and trustworthiness. A combination of red, blue, gold, and white evokes a balance of heritage and luxury.
The design features a clear hierarchy, ensuring key information like \"US No. 1 Extra Fancy\" and \"Super Premium\" is prominently displayed. A gold seal and an illustrated rice stalk reinforce the product's premium quality and authenticity. Practical elements, such as clear weight markings and bilingual text (English and Japanese), enhance the packaging's usability for a diverse market.
The overall design reflects the brand's dedication to delivering a superior product while resonating with culturally conscious consumers.")
:format(webp)/99designs-contests-attachments/146/146534/attachment_146534324 "Samsol is a well-established brand from Pakistan that specializes in hair products, particularly hair color dyes. However, they needed to refresh their packaging to appeal to a new generation of customers since they export their products to Asian and Middle Eastern countries. To address this, I designed a new box that could be extended to an entire line of products, allowing for the incorporation of different models' photos and color codes. I also helped them create a well-organized layout that effectively communicates their values and messages while also making it visually appealing on store shelves.")
About
I collaborate with clients worldwide to craft high-quality packaging and product identities.
With 15+ years of experience, I specialize in label and packaging design, brand identity and packaging illustration.
Let’s talk about your project!
Country:
Argentina.
Member since:
May 05, 2019
Reviews
"10/10 would recommend Sebastian to any brand"
JrCnUd
reviewed 28 days ago
"Thank you so much, Brian! I truly appreciate your recommendation and enjoyed working with you!"
Sebastian Rubio
responded 27 days ago
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"It is great working with Sebastian!"
JrCnUd
reviewed about 1 month ago
"Thank you, Brian! I appreciate your kind words and enjoy working with you too!"
Sebastian Rubio
responded about 1 month ago
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"Perfect work! Always happy to work with Sebastian "
BenYof
reviewed about 2 months ago
"Thank you so much for the kind words! It’s always a pleasure working with you, and I’m glad you’re happy with the work. Looking forward to the next project!"
Sebastian Rubio
responded about 2 months ago
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"Great work and flexibility"
BenYof
reviewed about 2 months ago
"Thank you, Ben! I appreciate it!"
Sebastian Rubio
responded about 2 months ago
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"Sebastian was incredible to work with. Not only did he create a beautiful design and concept for our brand, but he worked with us on revisions needed as we iterated to the final packaging. I am excited to work with Sebastian again. "
JrCnUd
reviewed about 2 months ago
"Thank you so much for the kind review, Brian! I truly enjoyed working on this project with you and look forward to collaborating again in the future!"
Sebastian Rubio
responded about 2 months ago
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